Whole
Fraction
Marketing
A fractional marketing department of one. I bring the strategy, systems, and specialists you need without the full-time overhead. I've got proven systems, I care about your business, and if we work together, you will see a return on your investment. Are you ready to grow?
Strategy · Local Business · Lead Generation · Fractional CMO
Mallory McGuinness-Hickey
Fractional CMO
Fragmented marketing
costs more than you think.
Wasted Spend
Fragmented agencies each optimize for their own metrics, not your bottom line. I've seen siloed campaigns duplicate effort and quietly drain up to 40% of an ad budget. That Google Ads company might be driving conversions, but are those conversions driving sales? Don't ask "how do we get 100 leads." Ask "how do we get 20 great ones." Look at all your marketing data together, with your actual business goal in mind.
Inconsistent Voice
When your social, paid, and content teams aren't speaking the same language, your brand loses authority and your customers lose trust. Is that content even working? Every time I audit an account, I find 20% of the effort driving 80% of the results. Post less. Do more of what's working.
No Whole Picture
Patchwork vendors give you reports, not strategy. Without someone accountable for the entire funnel, no one is connecting spend to revenue. If you're not seeing ROI from a marketer after a reasonable amount of time, and you've set them up to succeed, it's time to move on. Choose a marketer who holds themselves accountable to metrics that matter to your business.
There's a better way to run the numbers. Digital marketing can and should create a predictable return on investment.
Two ways to work with me.
Pick fixed-scope Visibility Packages for on-demand execution, or Fractional Marketing Leadership for someone accountable to the number actually moving.
Visibility Packages
These are the building blocks most agencies offer, without the cookie cutter approach. They're deliverables you can count on every month, each one a piece of your system that drives results over time. What they don't include, though, is a dedicated strategist connecting every piece back to revenue. That's Tier Two.
SEO Snapshot
Technical SEO audit, keyword map, and a prioritized quick-win report ranked by effort vs. impact.
$750–$1,200
Visibility Starter
2 SEO-optimized blog posts built with Surfer, on-page fixes, and a monthly ranking report.
$1,200–$1,800/mo
Email Foundations
HubSpot or Mailchimp cleanup and setup, list segmentation, and 2–4 campaigns a month.
$1,000–$1,800/mo
Local Visibility
Google Business Profile optimization, local citation cleanup, and a monthly review response cadence.
$800–$1,200/mo
Paid Ads Visibility
Campaign setup and management across Google Ads, LSAs, or Meta, with a monthly performance report.
$1,000–$1,800/mo
SEO + Content
SEO Snapshot + Visibility Starter
$1,700–$2,600/mo
Local Growth
Local Visibility + Paid Ads Visibility
$1,600–$2,600/mo
Full Visibility
Visibility Starter + Email Foundations
$1,900–$3,100/mo
Want a strategist steering the whole system? That's the next tier.
Before I can be accountable for results, I need to see where the leaks are.
A one-month audit of your marketing and revenue processes. It stands on its own as a deliverable, or becomes the roadmap into Fractional Marketing Leadership.
$1,500–$2,500 · One-time
Fractional Marketing Leadership
$4,000–$5,500/mo
When you need someone accountable for results, not just deliverables. I take on the role of an embedded marketing director: strategy, execution, and reporting tied to revenue, not activity.
SEO | Content | Email | Paid Ads | GEO / AI Search Optimization
- A completed audit (or we start with one)
- A minimum ad spend budget, paid directly by you, separate from my fee
- A 3–6 month minimum engagement, since real results need runway
Impactful Digital Marketing
Results That Matter to Small Businesses
Click each dot to expand the full story.
Fractional Growth
Calculator
You're leaving
on the table every month.
Based on a 4% industry benchmark for optimized campaigns.
Let's Fix That →People Are Talking About Me Behind My Back
Mallory was great during our consultation. We are completely overhauling our marketing strategy so I have spent the past 2 months researching and interviewing many different marketing professionals. Out of everyone we considered, Mallory was the clear winner. She has a wide skillset and takes a highly individualized approach. She took a genuine interest in our company and market, and came to the consultation fully prepared with great high level strategies and ideas. As a bonus, she is down-to-earth and extremely responsive. I'm looking forward to a successful partnership.
Britany
Owner
Growth Strategy, Advertising, Local Visibility, SEO
Great strategic mindset for our business.
Zach Z.
Small Business, Wellness Industry
Fractional CMO
Thank you Mal for compiling such a thoughtful and actionable marketing strategy. It's rare to find someone who can balance clarity, creativity, and emotional resonance so seamlessly. Mal's insights have helped me see the path forward with renewed confidence, and the strategy feels not only useful, but deeply aligned with the soul of my work. I'm genuinely grateful.
Sharon
Small Business, Eldercare
Strategy
I interned on the sales and marketing team and had the chance to work directly under Mal. She was one of the biggest reasons my internship was such a great experience. I always felt supported, trusted, and encouraged to speak up or try something new. She gave helpful feedback without ever making it feel intimidating, and I learned a lot just by watching how she handled challenges and led the team. I really appreciated how approachable and down-to-earth she was. Anyone would be lucky to work with her.
Kate L.
Sales and Marketing Intern
Leadership
Great job - very helpful and tremendous results.
Zach S.
Owner
Advertising, Lead Generation, Growth Strategy, Thought Leadership
Mallory was fantastic to work with! She's extremely detail-oriented, super efficient, and her communication and feedback were always prompt and clear. She delivered outstanding results and went above and beyond. Highly recommend her to anyone!
Qifan
DTC
Market Research
Let’s Connect
the Dots.
Ready for the puns to end? Fill out the form and let me know how I can be of service to you and your company.